Japanese entertainment giant Toho has chosen Ternoa for a ground-breaking collaboration focused on protecting its intellectual property and launching a new licence. Tōhō, known for cultural icons such as Godzilla, sees blockchain technology as a way to preserve its original creations while exploring new artistic avenues. This partnership comes at a time when artificial intelligence is raising concerns about the authenticity and protection of works of art.
Faced with growing demand for manga and anime in France, the Tōhō is teaming up with Ternoa to ensure effective protection of its existing and future licences. This Franco-Japanese collaboration relies on a decentralised registry to guarantee the transparency and security of works, offering a solution to copyright issues in the digital age.
As a leader in the field of blockchain, Ternoa stands out for its robust infrastructure and use-case-driven approach. With the recent integration of smart contracts on its core network, Ternoa is paving the way for DeFi and innovation in the second-layer sector on Ethereum. This puts Ternoa at the heart of the development of new blockchain applications, strengthening its position as the platform of choice for designers and brands.
The Tōhō, a pillar of Japanese audiovisual culture, has turned to Ternoa to integrate web3 technologies into its projects. The collaboration promises to enrich the narrative experience and strengthen copyright protection through blockchain. The Tōhō, which has carried world-renowned licences, is thus taking an innovative approach to maintaining its cultural heritage while embracing technological advances.
With "Mofu Mofu Music Caravan", the Tōhō tackles mature themes in a world where music is banned, reflecting the challenges and aspirations of our contemporary society. This ambitious project symbolises the Tōhō's desire to push back the boundaries of entertainment by blending captivating characters, music, and blockchain technology. The association of the Tōhō with Ternoa for this project demonstrates a forward-thinking vision where art and digital innovation meet.
